Motion graphics designers bring visual elements to life using 3D modeling, animation, storyboarding, texturing, effects and so much more. Without them, your favorite websites and apps would be would be notably less fun to use. Motion graphics and animation just make anything from animated logos to explainer videos and advertisements more dynamic.
“Motion graphics” dates back further than you may imagine. Remember flipbooks? These charming sets of sequential print images create a tiny movie in your hand and were some of the first known moving graphics. Animator John Whitney was one of the first to coin the term “motion graphics” in 1960, where he created motion pictures and television title sequences.
It’s easy to see the progress the industry has made since that time. As video content sweeps over the waves of the internet, and technologies such as augmented reality and virtual reality gain popularity, so does this speciality within graphic design.
Working with a motion graphics or animation designer is a great way to get an eye-catching design that tells a story in a dynamic and engaging way. Top motion designers keep this expanding field of design fresh and constantly innovative in new and diverse ways, which leads to stunning animations like the ones below.
The 10 best freelance motion graphics designers to hire in 2020
How did we choose these as the top motion graphics designers?
Motion graphics design is important to get right because the speciality itself requires a hybrid of graphic design, animation and illustration. Motion graphics designers approach movement through the eyes of a trained visual designer. Here’s what we looked for when selecting the designers on this list:
1. Design quality
When a designer joins 99designs, an expert from our team goes through their portfolio and considers the conceptual thought, technical execution and knowledge of design principles evident in their work. If they’re accepted, the designer is assigned one of three levels:
- Top Level
- Mid Level
- Entry Level
These levels are displayed on designer portfolios, so you can easily see if you’re working with someone with lots of experience and design chops, or someone that is up-and-coming.
2. Motion graphics design experience
Motion graphics designers bring static designs to life through visual effects, animations and cinematic techniques with the end goal of creating something interesting and engaging. They communicate a message or provoke an emotional response through audio, video, photographs, animations and illustrations.
In addition to looking at overall quality, we specifically vetted each designer on this list to make sure they had experience with and specialized in motion graphics design.
Of course you want someone with design skills, but you also want a motion graphics designer who communicates with you throughout the process, delivers on time and is generally good to work with. So we took past customer experiences into account to make sure all of our recommended motion graphics designers are professionals in service as well as design.
What to think about when hiring a motion graphics designer
Motion graphics design is such a specific discipline within the graphic design field that heavily relies on experience with the most up-to-date programs. Here’s a short, albeit significant list of qualities to consider when hiring a motion graphics designer:
The devil truly does lie in the details here. Motion designers rely heavily on storytelling, project organization and timing to make an animation smooth and effective. It’s important to find a detail-oriented designer who can make a captivating visual project look natural and effortless down to the smallest detail.
Motion design bridges good design with innovative technology. Most of the time, old school techniques are utilized with new and specialized software. That said, great motion graphics designers communicate their abilities through updated portfolios and are able to experiment with the latest techniques, machinery and applications.
Can you feel a sense of dedication and creativity in the designer’s portfolio—that is also aligned with your personal or brand vision? It’s important to see eye-to-eye on multiple levels while working together in such an intimate collaboration. Whether you’re drawn in through captivating animations or awe-inspiring concepts within the storyline, their work should evoke a visceral response in you.
Don’t forget: it’s important to take the time to browse through each individual designer’s previous work to find one who closely matches your style. Your project is worth it.
Are you ready to hire a talented freelance motion graphics designer?
The ideal motion graphics designer will get your project where it needs to go. Now it’s time to make your selection! If these ten designers do not fit your project specifications, we’re confident there’s another who will. Browse our list of designers to find the perfect match.