Wix makes building a website easier, but that doesn’t necessarily make it easy. While their user-friendly interface and drag-and-drop functionality make site-building accessible to first-timers, you still have a lot of pivotal design choices to make—starting with choosing the best Wix templates for you.
It can be daunting to choose the best Wix templates for ecommerce, artists or business sites, especially since it’s your first major decision when you begin. Sifting through Wix’s 800+ templates to find the right match for you doesn’t help either. So we wanted to give you a little head-start and share our recommendations for each major category, plus what features each industry should look out for.
Table of contents
Best Wix templates for artists and portfolio sites
Artists, designers, photographers and millions of other freelancers rely on portfolio sites in lieu of traditional CVs and resumes. Both professional and creative, portfolios showcase not just your work samples but also your personal style, with visuals, humor and your About Me page. While a good portfolio site works as a lead magnet, a poor one might scare off would-be clients.
As mentioned in our guide to creating an online portfolio, structure is key. You’re free to add your own stylized parts as decorations, but four sections are absolutely essential:
- Separate home/landing page
Keep these sections in mind when browsing the best Wix templates for artists and other freelancers—if they’re not included in the template, you’ll have to build them yourself.
Often, artists also feature a store or merchandise page on their sites. These work fine in Wix, but not all creative templates include them. Decide whether you want to sell your work on your site before you begin researching templates.
Really, your site design reflects your creative style, so choose a template that best matches what you create. You’ll display your own work regardless, but choices in navigation and screen composition also demonstrate your artistic personality. Feel free to deviate from the template to add unique customization that just screams “you,” such as funny titles or a page dedicated just to your dog.
This template lets you show off quite a few visual samples on the home page, for creatives who want to show off their range right away to new clients.
This template is for sites focused on the individual more than work samples. Freelancers can give their elevator pitch on the home page, with a nice photo to make your business more personal.
This template gives you a hybrid home page divided for text and visuals. You can give you essential details while showing off two or three of your best samples—or something personal like your pet.
If you want a template that stands out, this one features an uncommon image panel front and center. The minimalist setup gives whatever text and visuals you put there extra weight.
Large hero backgrounds that take up the whole screen like this one let you show off the fine details of your samples, especially if you enable the carousel to switch them automatically.
This template lets you add visual samples directly to your navigation menu, giving a modern and stylish atmosphere.
Best Wix templates for ecommerce
For starters, not all templates can be used for ecommerce sites, so stick to the Online Store section of the Wix template library. These templates come equipped with all the necessities for an ecommerce site: product pages, shopping carts and checkout functionality.
Also look out for other useful pages like FAQ, Shipping & Returns Policy and Best Sellers, not to mention special features like a home page top banner for advertising coupon codes and/or free shipping.
To keep your online store looking modern, choose a Wix template that accommodates the latest design trends for ecommerce. Some of these you can add to any template (Wix is great for adding animated transitions where you want), but it’ll save you time in designing if you pick a template that includes them out-of-the-box.
Wix also categorizes their ecommerce template by industry, so you can browse your niche. Feel free to choose a template from another ecommerce industry, as long as it works for your brand—this is a great way to stand out from your competitors.
This template is all about showing off your products, both in the interactive samples at the top and the actual product cards on the home page.
If you only want to prioritize two or three products, this template features larger cards on the homepage for more text and detailed images.
If your online store is divided into two major categories, this template can assist with navigation and provide an opportunity to demonstrate your taste.
This template offers a hybrid approach between showing off actual product cards on the home page and improving navigation with the visuals at the top.
This minimalist template features larger product cards on the home page for a better look at your best-sellers.
Best Wix templates for blogging
If your site is mainly for blogging or posting articles, readability is crucial. Choose a Wix template that has adequate font size and spacing for lines and margins. Be sure to test the mobile version to ensure people can read comfortably on their phones.
Because the emphasis lies in the words, blogging sites benefit from minimalist and simple Wix templates. Keep an eye out for templates with ample empty space and attention focused on the text. For the actual blog pages, a neutral color background and dark text work best for legibility.
Choose the layout for visuals based on your own personal blog style. For travel and lifestyle blogs, visuals are often the main attraction, so find a template that features them prominently (but not in a way that’s distracting). For journalistic or editorial blogs, images and videos should come second after the text.
Also, pay close attention to the template’s home page. This is where you entice readers to hang around on your site and click through to read an article. Make sure your home page offers a clear selection of what’s available, preferably with visual cards that visitors can browse until they find one they want. If you’re dividing your articles into topics, check that the site navigation is good enough, with an easy-to-see menu and room for site search.
If images are important for your blog, this template comes with a built-in visual navigation bar at the top where you can feature specific blog or social media posts.
This template lets you exhibit your top posts with an enticing visual, all on your home page, but lacks a description of your site for new visitors (unless you add it yourself).
Ideal for news and text-heavy blogs, this template features a powerful central image as your home page header before diving into interactive cards to individual posts.
This template takes a creative take on the cards for individual posts, listing them horizontal for easy scrolling and browsing.
Like the above template, this one also facilitates scrolling and browsing, but in a more elegant minimalist style with smaller fonts and text space
Best Wix templates for small business websites
What makes a good business site depends on its industry and branding—the color scheme and layout that works well for the site of a law firm won’t translate well to a site for an energy drink company. However, some aspects are universal, so focus on these when choosing the best Wix template.
The main parts to look for in Wix templates are the header and navigation menu. The header is the banner on top of your site (sometimes transparent) with your logo and name. Because of its placement, the header is usually the first thing visitors notice. The navigation menu is usually part of the header, occasionally directly below it. It’s important because of its function; it’s how people get to where they want to go on your site.
Before choosing a Wix template, decide what you want your site to include; it’ll save you time if you find a template that comes with all the pages you need. Some businesses want to include a section with testimonials or the logos of previous clients, but young businesses wouldn’t be able to use these.
It also helps to solidify your branding beforehand, too—choose whether you want to be serious or casual, inclusive or exclusive, traditional or modern, etc. so you can find a template to match.
As always, choose Wix templates that use the latest design trends so your site doesn’t look outdated. Still, it helps to stand out, so don’t be afraid to try something new. If you need inspiration, check out these 38 stunning web design ideas.
A home-page hero image can influence how new visitors interpret your brand. In the template sample, a vintage car company wants visitors to associate them with a nice-looking vintage car in a mechanic’s garage.
If you want to develop your brand personality, this minimalist and color-centric template works well for brand awareness, as long as you understand color psychology.
This trend follows the standard business trends that are popular now, including the flat design image; a template for companies that want to play it safe.
This template puts a central product or image front and center with an artistic background, great for SaaS or other single-product companies.
This template offers an alternative for companies that want to use a hero image for their home page, with clear and efficient navigation.
Best Wix templates for standalone landing pages
Site-builders like Wix are ideal for landing pages, where you don’t want to spend too much time and money. But while landing pages like placeholder sites or email collectors generally have less content than full sites, they’re still just as important for business, considering that they’re often a brand’s first impression with new and prospective customers.
Landing page optimization takes the fundamentals of standard web design and shrinks them down to a single page. All the current design trends can still apply, just in a smaller space. Keep that in mind when choosing your Wix template so your landing page doesn’t give the impression that your brand is outdated.
With landing page design, you always want to focus attention around the call-to-action. First and foremost, you need to choose whether your CTA is a form field for collecting emails or a linked button to bring visitors where you want. There’s plenty of Wix templates for both.
You don’t want to crowd your landing page; they work best when simple and focused. However, decide which information is absolutely necessary—maybe your business address or social media, depending on your business—and find a template that includes what you need.
This template has a nice, clean display for simple messages.
A standard cover-all template for landing pages, this one has all the essentials: title, image, display text and CTA.
If your landing page is meant as a connection hub to all your other pages, this template works perfectly.
This template focuses on the form, for when you need more than one field, but uses stylish decoration and a large hero image to keep it from looking boring.
A nice template for placeholder sites, with a built-in, animated graphic that shows how close your main site is to completion (you can edit how much of the bar is full manually).
Best Wix templates for community services (education, event planning, charities, etc.)
Community-oriented sites consist of sites for professional event planners, charities, non-profits, religious institutions, education and the ever-growing field of online learning. Structurally, they’re built like business websites, but aesthetically they have more emphasis on emotional connection, such as imagery of actual people.
The key factor in choosing a Wix template for a community service is making sure they have the features you need. Typically these sites have a home page, about page and contact page, but often they also include sections explaining the services or classes they provide, FAQs, a photo gallery or a scheduling widget to book appointments directly. Make a list of what you need before you start your search.
Often, you’ll want to pick Wix templates that highlight visuals, such as large hero image backgrounds with sentimental photos. These help visitors connect your brand with their emotional goals, whether planning a wedding, donating to charity or finally learning to play guitar.
Because visuals are so important for sites like these, a template that features a central image like this can help set the right mood.
This template features a clear, easy-to-navigate site with room for a powerful hero image and descriptive text.
This template utilizes a visual menu at the bottom that helps it stand out, plus a centralized CTA button on the home page.
This template works well when you have an excellent visual you want associated with your organization, accompanied by simple navigation.
Just like a landing page, this template puts its main CTA form as the first thing visitors see, along side a sentimental image to set the right atmosphere.
Wix templates work great when you don’t want to build a site from scratch. They’re all designed by professional designers, so your site has an authentic feel, even if you just plug in your images and text. But what if you wanted to take it to the next level? What if you had a template designed just for you?
If you want a truly unique site, even on Wix, you can always hire a freelance designer to build it for you. At 99designs, we have hundreds of thousands of designers with different styles and price ranges—even some who specialize specifically in Wix!
Want to get a slick digital presence for your brand?
Work with our talented designers to make it happen.
This article was originally published in 2021. It has been updated with new examples and information.