Brand Identity for “Marketing für Lokalhelden” — parent brand with sub-brand system

Negocio y consultoría

Marketing für Lokalhelden is a meme‑first local media & marketing studio. We run community pages (e.g., Badenladen and a Swabian meme brand) and turn that attention into measurable results for local businesses. What we do: content & meme creation, short‑form video, social ads, page growth, brand design, and simple landing pages. We combine a playful community vibe with agency‑level strategy and reporting. Who we serve: local SMBs and city projects in the DACH region—restaurants, cafés & bars, retail & boutiques, gyms/health, events, craftspeople, and services—who want modern marketing that feels native to social. Brand traits: trustworthy, modern, community‑driven, creative, results‑oriented. Links to the Social Media Pages. 1. https://www.instagram.com/stuttgarter.meme/ 2. https://www.instagram.com/karlsruher.memes/ 3. https://www.instagram.com/mannheimer.memes 4. https://www.instagram.com/humorfreunde.stuttgart --- Shops. 1. https://theswabian.com/ 2. https://badenladen.com/

Goals & vibe Trusted and modern (agency/tech feel) but still friendly and community-first (memes). Must work for the parent brand plus sub-brands (Badenladen, Swabian) under one visual system. Color direction Primary blue: #1D4ED8 CTA blue: #2563EB Aqua accent: #0EA5E9 Dark neutral (text): #0F172A Use white text on the dark blues; use dark text on aqua. Logo structure Clean wordmark + simple symbol that nods to local + hero + media (ideas: map pin + star, chat bubble + star, or a bold M/L monogram usable as a social avatar). Provide horizontal and stacked versions; include a monogram (MFL) for small spaces. Sub-brand system Show how the system extends to Badenladen and the Swabian brand: same symbol family, color-tinted variations, and consistent typography. Prepare lockups: “Marketing für Lokalhelden Badenladen” and “Marketing für Lokalhelden Swabian”. Usage realities Must read at 24–32 px as a social avatar and as a watermark on meme cards. Works on light, dark, and photo backgrounds. Include a one-color version for print and merch. Typography Modern, legible sans (e.g., Inter, Manrope, or DM Sans). Include a German-language proof (umlaut “ü”) and provide a fallback “fuer” version. Deliverables Vector files (AI, EPS, SVG), web PNGs (light/dark/mono), favicon, social avatar, and a basic color/spacing sheet with usage notes for memes and ads. Avoid Superhero clip-art, busy gradients, default “marketing swooshes,” and generic megaphones. Comparable references (similar offering & vibe—please review for direction): - KRANZ – creative studio with bold, anti-advertising tone: https://kranz.life/ - Secret Media Network – city-focused media network (Secret London, etc.), shareable local guides: https://secretmedianetwork.com/en/ - Rausgegangen – event discovery & ticketing with strong social/native feel: https://rausgegangen.de/en/ - My Little Paris – city lifestyle brand with content → commerce playbook: https://www.mylittleparis.com/ These companies operate in a similar space to us (local media, community, content-led marketing). Please study their typography, logo simplicity, and how their marks work on busy photos and small avatars.

Cada categoría de diseño tiene precios flexibles para todos los presupuestos. Logo & guía de marca comienza en US$429.