Designers,Could you think of life full of energy & fulfillment & then think about how you'll represent it. the feminine figure doesn't necessarily have to be attached to it.
We help deserving women live guilt-free. These women do amazing things in their everyday life but at the cost of constant emotional guilt and self-neglect. So, we offer local & overseas workshop-retreats based on our 5 step guide, catered specifically to the needs of these deserving women who want to work through their emotional obstacles, find ways to take care of themselves & re-energise their mind & body without feeling GUILTY.
Our mission is to help deserving women live a harmonious & fulfilled lifestyle without having to sacrifice their health, career or relationships. Why? Because we believe that a healthy re-charged woman makes a better parent, partner or person to do business with.
We would like to be known for 'reprieving women from the emotional guilt', leaving them feeling pizazz-zing.
** Main elements to consider are: all products & services are aimed at women b/w the ages of 30-55. Majority of them are mothers. They could be stay at home mums, working mums, female breadwinners. Majority of them feel guilty about not taking care of themselves because they always put others needs first, resulting in ill health, career sacrifice or broken relationships. The values we stand for are: passion, energy & fulfillment. Also the same logo will appear on the book cover on the business card, website & brochure for now so please make sure that it is designed accordingly.**
P.S. (the industry would be lifestyle/leisure/self-care but since its not available as a choice so i picked the one closest as spa & esthetics)
Note: Would love to see a logo representing all our values & the notion of being guilt-free depicted without having a feminine figure. Would love to see if that'd be a better option.