The Health Heroine (with tag line - "inspiring a life of energy")
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Aileen Smith is passionate about helping people live healthily; her business delivers online personal and group coaching and a range of ‘luxury health holiday style retreats and short breaks’ all of which enables clients to develop or redevelop healthy habits related to food, fitness and relaxation. Aileen is a successful businesswoman who wishes to share her experience of balancing a demanding business life with achieving optimal health and well being. Aileen’s target market is female business executives in the 40’s and 50’s age range.
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Alimentos y bebidas
Tipos de logo a explorar
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The client’s archetypes are Hero and Ruler. Preferred styles of logo will be a symbol rather than a caricature. Aileen has a calm, warm personality and is focussed, driven and high achieving, it is likely that her clients will have similar personality traits. Healthy food with a high raw fresh food angle will be a key part of Aileen’s advice to clients. Future business growth will include development of a more serious approach on nutritional consultations, wider target market e.g. male executives, general public with health interests. Clear rounded font – lower case is preferred.
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