Think conservatively, not flashy and loud. Think conservatively, science, DNA, genetics, cancer, rare disease, etc. - go through the websites below and you'll see where my mindset is.
We are a personalized medicine company helping kids with cancer. target audience is physicians treating children.
Competitors: Castle Bio-sciences, Foundation Medicine, Pathway Diagnostics, Myriad Genetics, Integrated Diagnostics. Look to these entities to gain a better understanding of the branding and industry.
Also, look at these websites for more inspiration:
*** The attached file is just my articulation on the logo. I want to somehow communicate that we are helping physicians with multiple potential decisions to try to get to one decision for patient therapy. We are providing them with additional information to assist in this process. Use it as a reference but I am also interested in your OWN novel graphic representation of what I just described.
Lastly, I like the slogan "To inform and serve". Perhaps try incorporating that into the logo/name.