Zephyr is a cloud-based product for aggregating and managing electric vehicle re-charging data. We work with major software and hardware companies acting as middleware to pull data into a standardized format and serve the data to our partners.
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We'd like to avoid having a cloud in the logo. We want to imply our technology, but want to avoid being yet another company with a cloud-based logo. Zephyr means "a wind from the west" and while we are working with electric vehicles to start, we anticipate expanding to other non-vehicle markets; having the logo depict a plug or a vehicle would be undesirable as well. We will be adding our logo to many other products so it needs to work a lot like the stickers on a laptop - ingredient technology.
We are appealing to other technology companies typically much larger than us. Our partners are big companies: General Electric, Belkin, TE Connectivity, Convergys.
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