Develop a logo to assist in the building of the Doehrmann Financial Partners’ brand. Laying the groundwork for Brand Adoption / Awareness of a business with a recognizable name in the market. To articulate the new brand positioning and capabilities offered by Doehrmann Financial Partners, LLC.
• Communicate the essence, tone and differentiation of the brand as reflected in the Brand Essence Statement above. Begin to gain audience adoption of our new brand distinction, its relevance and preference, by working to become “front of mind” in the minds of our target audiences. We need a logo that is distinct and compelling.
PDF proofs for client review. Reproduction files of approved designs in the following formats:
CMYK and B&W EPS,
CMYK and B&W High-res JPG
Perceived Tone of Initiative:
Personal and Financial in look and feel. Personal Relationship and Care paired with Financial Strength and Guidance. Might be a scripted logo like Coca Cola’s logo, this is not necessarily a mandate, just a suggestion to explore.
We don’t want this logo to have a local feel. It should represent the look and tone of a high-end national brand. Logo designs must integrate the new tagline: Life Enrichment Principles™
Establish a Doehrmann Financial Partners font family as part of the executions. Present multiple “finalists” concepts for presentation / consideration.
This logo should appeal to current and prospective customers and should follow Doehrmann Financial Partners, LLC’s brand voicing / positioning as seen in the above brand essence statement.
Logo development concept submissions should include some versions with an icon element to the designs.
Because we aren't like every other financial advisor we need to incorporate our brand distinction into the logo design. We are a unique christian, faith based driven firm. We attract christian, faith based individuals and companies. Our logo must have an element that portrays that in a classy yet subtle way. We would like to see some designs that feature some recognizable christian element that visually clarifies the type of life enrichment principles that we are talking about. Most likely a cross, but not limited to a cross. Perhaps it's subtly woven into the three iconic DFP initials, but if you have a design that just features an iconic christian symbol, that's okay too. Either way, we want it to be classy and with a financial planning tone.