We are a CrossFit gym in Los Angeles, focusing on functional, body weight movements.
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We want our gym logo to convey fitness, energy, and simplicity. It should be aggressive, but simple. We want a logo that will be recognized as California or Los Angeles specific. We like the sample image provided (it's the logo for a gourmet hamburger restaurant in the city near us). We've been visualizing the state of California as part of the design, or the California Grizzly bear, or a bear paw, or something else but that's not totally necessary.
-The design should not include too much of a gradient. That looks good on the web, but is difficult to pull off for printing merchandise and apparel.
-The design works well on the web when it's optimized for horizontal space, but does not necessarily have to be this way. If there is a vertical design that looks good we're open to that as well.
-Some of the other CrossFit gyms incorporate images of the equipment as part of their design, like kettlebells and barbells.
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