Slogan / Tagline: you're in good hands
Unique Selling Point (USP): Central location of clinic
Middle class, affluent and educated (private healthcare)
Aged 25 – 60 yrs. (60% female, 40% male split)
Active and want to keep active
The wealthy retired.
Stay at home mums (wealthy enough not to work)
Self-employed (need to get back to work in a hurry)
Style: Fresh, uncluttered, clean and positive.
Look / Image / Feel:
Approachable, Inviting, warm and trustworthy
Upmarket, but not off-putting
Quality, but not over priced
Professional, but not clinical
Boutique, not corporate
If this business was a holiday, it would be: A classy boutique hotel (http://www.driftwoodhotel.co.uk/gallery)
If this business was a car brand, it would be: European (Audi or Saab etc.)
If this business was a store, it would be: John Lewis (http://www.johnlewis.com)
To get a better idea of who we are visit: http://www.jamiedearing.com
(Jamie is the business owner)
Final deliverable will be required in appropriate formats for use in print (able to be re-sized by a printer, including into large format) and online (eg. on a website).