We are a coastal/beach community (we are but a couple of miles away fromt he beach); people come to vacation here and live near the Atlantic Ocean. We love the idea of the "M" and "W" being opposites of one another, and the idea that the "M" and "W" can look like waves. We are also toying with the idea that we can be called "Messiah Wilmington" and the "Lutheran Church" portion may either be represented in a less "bold", sort of secondary feature.
Our target audience is a wide range of younger to older - it needs to address a wide range of people's backgrounds - however, we need to begin reaching out to the younger generation. Lifestyle and behavior is very, very laid back, casual, relational and caring. Values and mission focus around leading people into a growing relationship with Jesus Christ as Savior. Our name "Messiah" represents what we're all about - the one who came into our world to save all people through him.
A cross somewhere in the logo would be an excellent feature to accent.
I've included pictures of our stained glass cross (the focal point of our entire building and only colorful glass incorporated into the church), the explanation of the cross (symbolism of each element), the wide view of the worship space, and the outside.
Our church is right next to the road, so it's very visible. The picture of our sign next to the road needs to be more attractive - with this logo, we would possibly present that for everyone to see - so it needs to stand out of the green trees, grass and woods that surround our property.