We are developing a home-test kit that enables men to test their sperm-quality and fertility in the privacy of their home (similar to home pregnancy-tests for women). The sperm-quality test will be sold at pharmacies and online directly to consumers and via licensing agreements with major pharmaceutical companies.
The name "MotilityCount" refers to the fact that the test counts the "motility" of the sperm, which is the name for the sperm cells ability to move towards the egg.
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Medicina y farmacia
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We are selling a pharmaceutical product, but it does not have to be boring at all. But on the same time, the product should be seen as serious and not just a toy. So the balance between the two is what we are looking for.
The target group is COUPLES - we believe that the women are very important stakeholders in the purchase decision. So couples between 25-35 that are either considering getting a child or have already tried with no luck. They will buy our product to get sure that the males sperm quality is normal or not.
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