We sell lightweight, folding outdoor chairs which have straps that allow them to be carried like a backpack. It also has a large storage pouch on the back of the chair.
Our target audience is anyone who spends time outdoors, whether camping, watching sports events, fishing, going to the beach, music festivals,etc.
Using our product allows consumers, to carry their chair and supplies for the day, hands free
We will be selling them online through our own website and plan to also sell through retailers in the future
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We lived in California for a year and used these chairs constantly. With 3 children we were impressed by how light they are (only 8lbs) and how easy they are to carry on your back. The storage pouch allows you to carry everything you need for the day with the chair - so you are hands free! This is a new product for the UK market and is aimed at people enjoying their leisure time outdoors. The retail price will be about 50 GBP per chair
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