I'm creating a lifestyle brand. Based on a training method of 3 pillars, Breathing, cold training, mind set training. Based on the Wim Hof Method
The aim of the Wim Hof Method is to give Strength, Health & Happiness to all. I am aiming at a broad range of people from Top Athletes to over weight people, from Stressed out executives to new mums, to people with chronic auto immune illness such as arthritis and Morbus chrones. The Wim Hof Method can drastically improve fitness, cure ailments, combat stress, clear the head, bring inner peace, increase creativity, make people more open. Top Athletes are my biggest target(German national football(soccer) team, Sebastian Vettel, Bayern Munich).
My company name will be flow2.
I will be affiliated with the Hof family business, which is named innerfire. It is called this as through the cold exposure you ignite your innerfire. I have the idea of combining a snow flake and fire/flames/Sun for the Flow2 logo. I've been looking at sun logos lately and I don't think I like them. I think the snow flake with flames is going to be cooler.
The logo should be appealing to a wide demographic. The services I will be offering will be premium services that don't come cheap. My brand & my product will resonate much more with successful people or people who aspire to be successful and are willing to put in the effort to achieve goals.
The logo needs to be quite simple, instantly recognisable. It should be just as suitable for letter head as it should for a baseball cap.
I will be holding workshops after which the participants will receive a certificate which will have the logo on it.
I will be holding classes, similar to Yoga, Pilates etc. Also Brazilian Jiu Jitsu classes.
I'm starting a podcast. The logo will be used for the podcast.
I want to become a lifestyle brand. T-shirts, Shorts, Brazilian Jiu Jitsu Gi's, baseball caps etc.
All the clothes I wear will be branded with my logo on it.
The logo(snow flake & flames) and the name (Flow2) should look great together but also be able to stand alone and be distinct and recognisable.
I hope I have made sense.
I look forward to seeing your designs. I really appreciate your efforts.
Thanks in advance