It is important that this logo scale up and down well. It will be used on websites, in mobile applications on various sizes of mobile devices.
We will be relaunching our website following this contest, so you do not have to be limited with our current web design.
*** NOTE: We definitely want to see an image of a monster in the logo. ***
*** NOTE: I will say it in another way ... we want a strong identifiable (but simple) character in the logo ... and that character should be a monster :) ***
Some logos we like:
http://logo-city.org/data/cee/0/cee0a8ed72.pngWe like the Zynga logo because it captures the energy of the dog. It feels alive.
We like the superman logo because it is strong and simple and scales up and down very well.
We like the WWF logo because of its strength, simplicity, use of negative space. The panda also expresses emotion and feels like he is engaging with the viewer.
The playboy logo scales up and down well, is immediately recognizable and stands on its own without any text (though we actually don't mind and probably want text in our logo ... we think having the monster be able to stand on his/her own probably will make the design more versatile)
Attached below is the working version of our logo. We actually think its pretty good. The only thing we aren't sure about is that the monster is giving us a side profile and isn't engaging with the viewer. It does scale very well though.