the name moovime came from 3 associations:
1. (main reason) I create the movie by the choices I make. it is "my movie", it represents "me".
2. the word "move" in the context of I move (put in motion) the plot of the movie.
3. the word "move" in the context of excite, cause emotion.
The Logo should be based on the name and on a character\mascot\figure\icon and should transfer the meaning of the name.
The character should be one that the kids will trust and relate to. In my mind the character should express 2 sides:
The first side is cute, sweet, warm, cuddly - something that kids would love as a figure.
The second side is trust, confidence, authority - Something that the kids can "talk to", trust it to "lead the way", someone they can "learn" from.
It can be human (young or old), animal, object, fairy-tail like, made up, or anything your creative mind can think of...(as long as it complies with what we described).
This figure will be incorporated in Both in the Logo, and in the animation clips in the animation clips as an instructor\narrator\companion for the kids.
In general, the logo should be playful, cute, with colors, yet it should be kept clean and simple.