The salon treatment menu is inspired by my world travels and offers seven rituals which take the body and the spirit on a journey of the senses:
Hawaiian Kahuna Massage, Indian Head & Foot Massage, Japanese Shiatsu Facials, South Pacific Island Foot Rituals, Aboriginal Hot Stone Massage, Swedish Relaxation massage & Balinese Palm Rituals.
There is also an online store which retails items such as relaxation & meditation cd's, Wellbeing books, body and beauty organic products.
The target markets are:
1. Enviromentally concious brides and their bridal parties - they want natural pamper parties and body treats. Aged 22-36
2. Senior citizens, ex professionals, very health concious, natural & healthy into wellbeing and all that is good for them. Trying to stay young. Aged 65-90. Both sexes. Wealthy.
3. Female professionals who are time poor, stressed out, have money to spend and love to pamper. They also love the added bonus that the company is enviromentally aware and offer natural and organic options. On the Sunshine Coast age of average female professional is 42. Has money, has kids, married. Looks after themselves.