Molecular Sensing technology promises a breakthrough in life science and pharmaceutical research by detecting how molecules bind to each other and the strength of the binding (or interactions) using biological fluids as the sample. Understanding these binding occurrences will help us know how effectively a drug molecule will attach to a disease molecule and have an effect on or eliminate the condition. Key components of the technology are a laser and optics, therefore the company tagline: "Illuminating biological interactions."
¿A qué sector dirías que pertenece tu empresa?
Medicina y farmacia
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Our target audience are scientists working in pharmaceutical and life science research, aged between 30 and 50 years old with at least a PhD to their name. These researchers take their work very seriously as it could have an impact on world health. They like new technology and cool products. They have little tolerance for fluffy or silly things. But they do appreciate innovative, modern design.
Please stay away from the DNA helix or protein molecules (chain of balls) and too literal interpretation of a molecule (like the current logo).
This is the start of a complete overhaul of the company brand so the winning designer may contribute to other design projects including the website UI.
Please inclorpate the tagline: "Illuminatign biological interactions"
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