The REAL is a restaurant serving simple, premium quality food in a convenient, comfortable setting. Think...Starbucks environment (but a bit more comfortable) and Chipotle food (fast and consistent, but maybe a bit more premium)...plus we serve alcohol. Our target audience includes anyone who cares about the quality of their food...but also often needs or wants to eat on-the-go. Our core market appreciates our quality, authenticity, and transparency...and the fact that we deliver our products with love.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Like the clean, somewhat quirky style.
This is good...nice and clean.
Also very clean...like the simplicity.
Like the simplicity...not necessarily the script font.
Another nice simple design.
Also good...clean and simple.
Nice, clean, simple.
More flowery than we want...but like the addition of the second font.
Like the clean, blocky font.
We are attaching some sketches...but we are definitely open to completely different ideas!
Here are a few other needs/thoughts:
The word "REAL" is the core part of the logo...but we do need a great secondary font to go with it. For example, we think that the restaurant sign will read, "the REAL"...but may also be, "the REAL kitchen". We also want to be able to play with various taglines that would incorporate the logo...for example, "keep it REAL", or "eat REAL food"...with the secondary font being consistent throughout.
We also want a logo that lends itself to making merchandise that people would wear even if they have never been to the restaurant. Example...a cozy "keep it REAL" hoodie...or a sticker, mug, etc.
We have included some color ideas (deep purple-blue, bright yellow-green) that we think will be part of the brand...but we probably want the logo to be without color, so it can be easily reversed to work on either black/dark or white/light backgrounds.
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