Mobile phone app that enables parents to send an alert when their child is lost. The alert goes to all community members within a 2 mile radius, who can then keep their eyes open for the child and submit comments to the alert thread if they have seen the child. Tagline is something like; "When a child is at risk, the neighborhood comes to the rescue"
We think all parents will want to subscribe, but it will likely appeal primarily to women.
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The concept boils down to turning cell phones into friendly eyes and rescue a loved one. You'll be sending out a message that'll get delivered to a network of people who will also start searching. Not sure if this is too many things happening but I like the idea of a heart being some part of the logo, though it should be subtle. Think searching, people, lost child, panicked parent, etc. These are just ideas that may or may not work - I'm not a designer! Get creative, but keep the logo simple and clean. Being that this will be an app, the logo should be easily turned into a icon. And the icon should be recognizable without the name. Keep it unique. The logo and/or icon should also work at multiple sizes from 50 pixels to 10 feet.
All logo's must be high-res vectors and should be delivered in layered illustrator format.
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