Cómo katherine2O comenzó su viaje en logo y página web
¿Cómo se te conoce?
Cuéntanos a qué tipo de público quieres llegar
A luxury wellness & beauty line for women. Initial product is soothing salve to relieve inflammation, sore muscles and joints made with organic, natural ingredients like coconut oil, cocoa butter, essential oils and CBD.
¿A qué sector dirías que pertenece tu empresa?
Spa y estética
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
CBD is a key ingredient, but we are aiming for a natural, not "natchy" brand feel. Our products are aimed at discerning women who normally would not have known about or considered hemp-based options, but are willing to try new products that are well-researched, natural and beautiful. Our salves, creams and other products will smell clean and pure, like aloe vera, coconut or rose water, not like pachouli.
¿Qué idea tienes, qué estilo te gusta para tu logo and hosted website?
The key communication priorities are a sense of luxury, as well as natural ingredients, great smelling products, beautiful packaging that women will want to proudly display as well as thoughtful & responsible people behind the company, brand and products. We hope to do that visually with (a) a limited, clean, serene color palette and pleasing, simple font, (b) a small set of large, beautiful, tight shots of products and ingredients, as well as pool/bath/spa images as backgrounds for the products. Tight shots of water, waves, botanicals, plants and sources for the key scents (e.g., aloe vera, coconut, flowers, vitamin E). We will have a small line of products, so we will need to guide consumers to those product pages easily as well as information pages about our ingredients and processes.
Plantillas de Jimdo a explorar
Descripciones de páginas
Homepage: We want a tight shot of the product packaging and brand name (Frejaa) and a brief description of who we are. We are working on a description, but for now we can use this as a placeholder: "Frejaa: natural & soothing for body & mind."
Because we will expand from a single product to many, we don't want the main picture to just be the package of salve. That can be the secondary image. We will include a soothing stone with each shipment of salve, so another image can be of a stone. A third image could be a rotating close up of different, beautifully sculpted body parts that are frequently in need of anti-inflamation help, like shoulders, neck, elbows & knees from over-exertion in exercise, hands and wrists from carpal tunnel, and feet and toes from running or poorly-fitting shoes. A fourth image could be a rotating image of different ingredients growing in a field.
Salve page: product & ingredient information, photos, pricing and shipping info
Ingredients page: photos of key ingredients in natural form and educational vignettes about the benefits of our ingredients, formulas and additional use cases for the products as well as why natural is superior to synthetic, inorganic or manufactured (could be a blog tab).
Soothing stone: we will be including a complementary smooth stone with each purchase. they will be different colors and patterns, and we want to talk about each one along with photos, to give customers more context and joy. We may tie the stone's source to product key ingredients / source geographies. Hopefully they will want to collect many.
Recipes / partners / sites we love: we would like to give customers additional value every time they visit us
About us: picture of two founders and brief bios
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