This is a new business so we require a logo design and styleguide developed. We then need some immediate items created:
1. Business cards
2. Brochure/rack card - pricelist - must be double sided - prefer the imagery on the front and just a simple price list on the back.
3. Loyalty cards (like what you get a coffee shops) - could combine the biz card with the loyalty card by having the loyalty part on the back.
We like deep purple as a primary colour for headings and grey as body font colour.
We have designed one postcard as an example of the colour scheme and style we like (see attachment). The font we used was Tahoma and Goudy Old Stlye - we are not entirely set on these fonts and are open to suggestions for others - as long as they are web friendly because the next step will be to design the website.
We have selected the following images as direction of the type of imagery we would like you to use.
Our images and women should look NATURAL & FRESH, not overdone and with not much makeup. Our clients will range in age from 20s, 30s and up to more mature ladies in their 50s.
The logo does not need to be anything fancy, if you think it works then it can just be as simple as the text "Beauty by Marysze" in a nice font and colour - like what we did on the postcard design.
I'd rather more time is spent on designing the business cards, rack cards and loyalty cards than on the logo itself.