We are looking to redesign our packaging. We offer a number of varieties for our products however the packaging follows a uniform design, only colors should change. We have a logo but other than that we are open to a fresh new design.
The concept for our products and company is modern, vibrant and fun. There are a lot of fruit and nuts companies and most follow the same boring design form. We are looking to differentiate ourselves through a simple yet modern and vibrant design. We like the idea of a white package so that the logo and actual product jump out at the consumer.
Currently we have a window where the product can be seen and would like to continue with this concept although it can be a smaller window, possible as a shape (fruit, nut, leaf or something with a natural concept).
We do not want the package to be cluttered, the product itself adds color and texture so we do not want that to compete with the packaging.
The idea is a clean and vibrant product that differentiates itself on the shelf from other products and begs the consumer to pick it up and learn more and hopefully purchase.
There will be different color variations of the same design. Each variation will have a primary color, as seen in the current packaging. Bag colors will be: Green, Yellow, Purple, Orange, Red
We need both front & back labels.
• Label size is 9 1/2"x 6"W (this will be tweaked after the contest is awarded)
• Finished art files to be submitted in Adobe Illustrator vector files
MANDATORIES FOR EACH FRONT LABEL
• Product Name - Energia Pura (each variation changes, use this for now)
- 65 gramos (grams)
MANDATORIES FOR BACK LABELS
• Space for a blurb about the company. Please just use placeholder text for now. About 50 words max.
- Ingredients (English and Spanish)
- Nutritional Table
- Contact info (Name, email, tel)
- Expiration Date
• Barcode -
• 100% fully-recyclable (recycle logo). Please recycle me