We'd like to reinvent the recipe card!
Alongside the ingredients we give you to prepare your recipe, we include an instruction card that tells you how to cook each of the ingredients (i.e. the grain, veggies, sauce, and protein of choice).
We have a current card (attached) but it's not working well for us. It has felt too complicated and not visual enough for people.
We need for our card to be a very user-friendly experience.
To this end...
* Feel free to use words, images, icons, etc. - whatever you think will work best.
* There's lots of content - feel free to keep what you think needs to be there and to remove what you think isn't necessary. In general, someone not comfortable in the kitchen should be able to figure it out.
* If it helps to know, our brand identity is a cross between Whole Foods and Trader Joe's - we have a very fresh/natural/earthy vibe (like Whole Foods) but also a playful one with a decent amount of personality (like Trader Joe's). And feel free to play up any culinary/gourmet references you think might work well.
* We're not tied at all to the current font and color scheme - we actually don't love either - so feel free to play with those elements to make the recipe card feel more on brand.