We want a new menu and new menu boards.
fresh, funky, flavorful is what we are about. When looking at marketing materials and messages, this has to be the thought process. We're going to make a damn tasty sandwich and serve it to you in a fun, whimsical environment.
The menu needs to convey this, but not go overboard. kind of a classy fun. Our current menu is a bit too grungy and hard to follow. we are basically an upscale version of Panera Bread - serving Lobster Bisque, Prosciutto, Brie, etc.
see attached menu, pics, etc.
paper TAKEOUT MENU should be 8.5x14 trifold, printed both sides.
MENU BOARDS (5) should be 30" wide x 40" high each board
Designs should be the same, just different layouts and some products are eliminated (ie catering) on the menu boards. The menu boards re typically viewed from 10' away, so maximum text size is necessary. The takeout menu also needs to maximize readability of text