We are redesigning the wrapper of our Soldier Fuel™ energy bar. Our Soldier Fuel™ energy bar is a performance nutrition bar. One of our bar's special characteristics is that it was designed to power the US Soldier--it is the energy bar recommended by the official US Special Operations Forces Nutrition Guide & the official Warfighter Nutrition Guide. We want a design that conveys (A) the bar's performance focus and (B) a the bar's military pedigree.
In this design, we are thinking about borrowing from what we are calling the "Call of Duty" aesthetic. It is intense, edgy, a little bit gritty, and is a hugely successful military-themed aesthetic. Some design elements of this aesthetic that we like include technical grids, readouts, heads-up-displays, tech callouts. It suggests technology, and hi-tech instrumentation. It taps into the eliteness, competence, highest-level performance, cutting-edge technology, and excitement of the military.
We also like the idea of incorporating a Soldier into the design. It could be a stylized Soldier drawing, or a real picture. It could also be half digital-grid human, as though it were a bionic man (half real-image, half digital).
There are text elements we need on the wrapper.
- Soldier Fuel® energy bar.
- Steady Energy™ blend. (maybe with a digital line on a graph in the background, representing the Steady Energy blend benefit: that it boosts your energy levels, and then maintains it with no spoke and no crash.
- An itemization of key attributes: 100% All Natural, 17 Vitamins & Minerals, Soy & Whey Protein, 4:1 Carb-Protein ratio, Complex Carbs, No Trans Fat + No HFCS
-Featured In the official US Special Operations Forces Nutrition Guide
We're looking ultimately to have a design that can be used across multiple flavors: real chocolate, peanut butter, apple cinnamon, etc.
A few more points:
-we don't want to use camo or digi-camo on the wrapper
-when we talk about edgy and military, we don't mean dirty or grimy. Keep in mind this is cutting-edge food technology. It should be cool and about performance, but it cannot be unappetizing.
NOTE: We have attached (below) our current wrapper's manufacturing template to give an idea of layout and dimensions.