Label and Identity for Ready to Drink Cocktail

Carraway Street Cocktails

Kentucky Mule

We are a New York based company that will be selling ready to drink alcoholic cocktails to retailers to begin distribution in New York City area.
We will currently be releasing 4 products most of which will be in the family of what they call Mules.
The project that you will work on will be to create a label and look for our first product called the Kentucky Mule.
It will be a carbonated beverage with Bourbon / Lemon Juice / Ginger with all high end ingredients.
The drinks are high quality and delicious. They taste like a drink a great bartender would fashion.

Information that must be on the front: (Information in parenthesis are just notes for the designer)
The Caraway Street Name and Logo.
The name of the Drink Kentucky Mule.
Premium Ingredients, Gluten Free
Made with small batch American Bourbon with ginger and fresh lemon juice
(Legal) Kentucky Mule made with Bourbon Whiskey
16% ABV

Things that can either go on the side or the front. (Some of these can be put on the back later if needed)
Logo and company name
Our Team of Mixologists and Distillers spent countless hours creating the highest quality products with the fresh taste of a bar-made cocktail.
We use the finest fresh ingredients & best base alcohol from our craft suppliers to create our high end cocktails.
Perfectly Blended for people who appreciate stiff cocktails
Inspired by the prohibition period of the gold coast region on long island, NY (doesn’t have to be used)
Rock Gently (meaning to shake a bit)
Carbonated Beverage
Refrigerate after opening
Bar Code

Men and women between the ages of 25-55, lower middle class to middle upper class.

There is a look page included in our package and contest. This page represents many different directions that we have spun in order to create our look.
These are just ideas and direction but nothing has really looked like the final that we desire.
Ideas and Genres that we find interesting.
- Old chalkboards and chalk typography and chalk drawing
- Old typography and stamped textures
- Raw Materials : Copper, Reclaimed wood, Chalkboard, Steel, Wood Barrels, piping
The other direction we are looking is the one with the steampunk sexy aggressive look with the empowered edgy women.
We have been through 2 possibilities for the bottle shape but I believe we are going to develop the more curvy rounded bottle for which the dimensions are included and then apply the design to cans later on. We can use many different applications for the labels, including direct print or and type of textured labels. We can also change the glass if you think that your label or look would need some indentation or bottle adjustment.

The tops of all the bottle will look like copper mugs with different finishes.
Perhaps you would like to combine all the ideas, maybe use 2 elements that we have provided or maybe simplify the design with just old typography or picture? Or maybe just take our chalkboard label and apply it to the best of your ability to the new bottle.
Please see all the elements that we have attached and use them at your discrepancy or create a completely new look that you think is a good fit.