A redesign of a wine label from Bulgaria. The name of the wine is Chateau Varna, which comes from the third biggest city in Bulgaria - Varna. The special thing about Varna is that it's near the sea - it has a big port and long coastal beach line. Also the oldest gold treasure was found in Varna.
As the current label design is very outdated, we are looking for something more fresh and modern. There are two main rebranding options - to create something around the name "Chateau" or include the seaside factor and create a completely new outlook of the label (think of seagulls, waves, starfish etc.) Or maybe combine them both?
The wine will be in the lower price sector, which will make it very affordable. We need a strong visual element that will grab the attention from the shelf. We try to avoid a very sophisticated design, as this usually scares away the customers.
We'd love if you use hot stamp, spot uv, embossing or other printing effects.
The label size is 80x127mm and the bottle shape is bordeaux. We would be totally fine if you want to change the rectangular shape of the label and create something different.
(dry white wine)