I am a man who has a massage therapy business in the UK for female clients.
"Hygge" is a Danish word used when acknowledging a feeling or moment, whether alone or with friends, at home or out, ordinary or extraordinary as cozy, charming or special. "Hygge" is a Danish cultural concept and value of warm, happy coziness and togetherness, which people make time for in everyday life. Outside of Denmark, Hygge is commonly referred to as "the good feeling you get from a well-curated, cozy, and aesthetically pleasing environment."