rumdash.io is a web analytics service. Regarding the name, R.U.M. stands for "Real User Monitoring", which is a type of analytics that specifically focuses on website speed, and "dash" works as a play on "dashboard" and speed/movement. I'm open to logos that convey speed, but what's most important to me is that the logo is simple, distinct, and generally aligns with my existing UI kit aesthetic (see notes).