BRIEF:
Minima is a new type of logistics/delivery company similar to UPS/Fedex, but using specialized technology to optimize the transportation of wine. The name "Minima" refers to the fact that we have designed a supply chain specific to the product-type that minimizes cost, delivery time, wasteful packaging and environmental impact when compared to traditional alternatives. The design need not mention/show wine specifically as we will eventually expand into other verticals. "Minima" also refers to the way machine learning uses gradient descent to find optimal solutions (minimum points), which is how we optimize placement of product, routing etc... So the design could either be technology/math-focused, environmental/efficiency-focused or some combination of the two.