What do you do if you are looking for a local bakery that offers exactly the treat you want in the best quality? The answer is BAKERUÉ, a service that brings bakers and customers together. There are two types of users: a) Bakeries that offer their specialties and b) Customers who use the search to find the perfect bakery for their sweet tooth nearby. The name is a combination of baker + rue (street in French).

Such a smart service needs a smart logo. My symbol shows a street sign pointing in two directions, which is not only a nice representation of the term street/rue but also symbolic of the two groups that Bakerué unites: on one side the bakers, and on the other the customers. The curved lines fit wonderfully with the theme of bakers, reminding not only of the rising steam of delicious food but also of their round shapes (cupcakes, for example). To make things perfect, the outer shape of the logo forms a chef's hat (baker's hat).