The name comes from Greek mythology, a hunter-turned-bear, which is also known as the bear of Ursa Minor.
Symbol is a polar bear and the shape is geometrical abstraction done in golden ratio with line weight variance that captures typography balance.
Simple and unique variable line art creates a memorable image with the incorporated letter A monogram in the lower part.
Symbol and typography work in unity.
Neutral, yet friendly Grotesque style typeface that includes a Sans, Sans Condensed, Mono, and Serif and has excellent legibility in print, web and mobile interfaces.