Logo for artisenal craft brewery in northern Mexico, where "huerca" means "naughty girl." Rather than doing a literal interpretation, went with this playful female figure.

■ GRAPHIC: Woman in stilettos doing a handstand (naughty, but not too naughty), flanked by hops, and set on a simple badge-style background.
■ TYPOGRAPHY: Contemporary sans serif with a subtle hipster vibe.
■ COLOR PALETTE: "Naughty flesh" paired with "sinful" red and black.