This logo design was created for a professional service brand focused on career development and personal branding. The concept centers around a bold fingerprint symbol, representing individuality, identity, and authenticity key elements in any career journey. The fingerprint is subtly integrated with the brand name, creating a strong visual connection between personal identity and professional services. The vintage serif typography adds a sense of trust and credibility, while the distressed texture gives the logo a handcrafted, timeless appeal. The layout is balanced and versatile, making it suitable for use across various branding applications including print, stamps, and fabric materials. The overall aesthetic combines professionalism with a human touch, aligning perfectly with the brand's mission.