Jackson Galaxy is my favorite cat lover out there that I have been following since I knew about his popular My cats from hell show. Jackson Galaxy charateristic color is Purple and they wanted the label to use teal/blue color for the dominant color. They also want to have a full body image/illustration of the cat. So in this design, i used sans serif type font that represent the casual look of the brand and then the cat illustration that i chose was a cat in walking pose to represent that this vitamin is to make the cats more active and healthy.