The idea behind the logo of Goddess Within is to combine India's and NYC's. I combined the Indian script and Helvetica, merge culture and modernity into one. I try to not make it look to classy, so it's still look modern.

As mentioned in the brief, i use red, blue, pink and white as the color palette to show feminine and also strong side of the brand. I also put the b&w version to show how versatile the logo is.