The brief for this company that sells customized ring boxes for brides asked for a fun, wedding-friendly logo. I put together a crisp, modern wordmark, literally enclosed in a dainty box. The bold sans-serif font communicates the company name clearly, but without upstaging the wedding-style "I"s—like groomsmen flanking a fun variety of brides.

A smart, conservative, type-centric logo could bring a fashion-forward sensibility to a brand that would be equally at home in Nordstrom or Target.