Earth Apothecary is a skincare company that focuses on 100% organic formulations. All products will be organic, fair-trade sourced, free of animal testing. Initial products will include lip balm, sunscreen, argan oil, serums, face lotions, deodorants, etc. The focus will be to utilize ingredients that have natural a focus on using pure ingredients that have natural curative efficacies. Our focus market will be health conscious consumers, skewed toward a female audience.