Logo and product packaging design for the French family start-up that launch a new product family of cashew milk. The packaging was supposed to get out of the crowd and push to the extra (pro !) level.

It is different product from the usual plant-based milks as they mix cashew milk with fruits or other flavours.
This is why they called their product category “plant-based milkshake”.

The graphic design was aimed at young and conscious people living in the spirit of vege.