The label combines vintage charm with modern appeal, showcasing vibrant raspberry and lime colors alongside sleek, minimalist typography. It features subtle references to classic highball glassware, adding a touch of sophistication, while the clean layout enhances clarity and visual impact.

Designed for Gen Z and millennials (ages 20–40), the label strikes a balance between the bold malt whisky base and light, fruity flavors, creating a unisex aesthetic. Its adaptable design ensures consistency across future flavor variations, making it both stylish and versatile—an ideal choice for the modern highball revival.