Big Feet Pajama Company is a global manufacturer of children's footy sleepwear, men's footed sleepwear and women's footie sleepwear. It has enjoyed great success - Big Feet Pajamas have been featured in hundreds of newspapers, magazines, movies, national commercials and television shows; and have been enjoyed by thousands upon thousands of people including Bill and Hillary Clinton.
To build on its success, Big Feet Pajama Company decided to get a fresh look and redesign its logo in 2009. Founder and CEO Valerie Johnson has a lot of experience working with designers so she knew the importance of getting input from many different designers:
“When you hire one designer, either in-house or on a project basis, you only get their design aesthetic and are really stuck with their concept or vision.”
Valerie launched a logo design project at 99designs.com allowing Big Feet Pajama Company to tap a community of designers and greatly increase the diversity of creative input on the project.
“With the help of 99designs – you get ideas from so many different people. So what you may have had in your head as far as the concept, you might scrap once you see someone else’s vision.”