Best Packaging Design

From beer labels to candy wrappers, these nominees are our top-shelf picks when it comes to thinking outside (and inside) the box. Let’s see what they’re shipping out!


I chose Nutrisi by Luz Viera! I really love how they’ve used the entire packaging to tell a story with a combination of beautiful graphic and illustration elements. I really appreciated the attention to detail in the overall design and in particular on the back of the pack; many designers tend to overlook this side of the packaging when it could be used to further communicate the product benefits and the brand story and I felt here it was done very well!

Beatrice Menis

From the soft color palette to the friendly bear that's eating cloud-shaped chocolates, we love how creative this children's multi-vitamin packaging is. Luz Viera's signature illustration style keeps the all-over design feeling cohesive, while still being easy to navigate. And we love all the little surprises hidden throughout!

avatar image of quote author99designs

99 who?

We're 99designs, the global creative platform that makes it easy for designers and clients to work together to create designs they love. We connect more than one million talented freelance designers with creative people, genius entrepreneurs, savvy businesses… anyone who needs great work.

A cartoon drawing of people with the number 99 above them.

Looking for design work?

You design. We'll handle the rest. Do what you love, and get paid for it on 99designs. Find awesome clients and become a part of our global community of talented designers—all in a safe, secure workspace.

The word creativity in block letters.