Portafolio
:format(webp)/99designs-contests-attachments/115/115151/attachment_115151542)
:format(webp)/99designs-contests-attachments/134/134303/attachment_134303107 "An integration of the elements, with the source of creation in the center.")
:format(webp)/99designs-contests-attachments/94/94291/attachment_94291964 "The cover stands out at first sight for its limited color palette, but what really stays with you comes after reading the blurb; that’s when you really understand what you’re looking at.
The ground, the rose (typical of roman gardens), the absence of other elements, even the title placement (the first word over the horizon, the rest beneath it) come together to complete the composition.")
:format(webp)/99designs-contests-attachments/79/79005/attachment_79005544 "The composition tries to tell a story.
The wax seal takes us back, to a time when secrets where kept in letters. The seal guards the message, but it’s not any symbol; not a crest, not an initial… a rose.")
:format(webp)/99designs-contests-attachments/81/81649/attachment_81649290 "Silly but serious, easily reproducible.")
:format(webp)/99designs-contests-attachments/109/109465/attachment_109465685 "A first-person point of view to get ourselves into the shoes of the main character. Looking forward, towards whatever is coming in the new world they find themselves in. Surrounded by darkness, focused on the path ahead.")
:format(webp)/99designs-contests-attachments/89/89881/attachment_89881229 "A visual game between the star and what would be 5 lights, representing that claustrophobic feeling of being surrounded. At the same time, whoever is projecting this shadow does not appear, lost in the immensity of the empty streets.")
:format(webp)/99designs-contests-attachments/79/79589/attachment_79589106 "I tried to combine ideas that could represent some of the key concepts from the brief (manly, sophisticated, style, mature) while creating a twist that could make it memorable. Hence the stylized (but not too much) beard, the tie, and the angular, serif-but-not-too-classical typography.")
:format(webp)/99designs-contests-attachments/79/79879/attachment_79879362 "A dynamic and colorful approach. The idea was to convey movement with items relating to the story. The jazz trumpet as a catalyst, the brush strokes as the music connecting every element, the Italian flag colors for the location, and the picture, a subtle yet central focus point. The typography, rough, imposing, interacts with the other elements reinforcing the message; “Looking for” lies behind the strokes, while the name gains relevance, in front of everything, vertically centered.")
:format(webp)/99designs-contests-attachments/79/79818/attachment_79818052 "The composition was based on what I found most appealing about the depicted story: the connection between Walt and the creature. A connection that grows stronger along with the stain.
On the back, the stain appears alone. On the cover, opposing representations of the same man. The stain, growing in shape and strength, moves through the composition, becoming a part of him.
The title placement relates to the way they connect, while the author name is located where most of the horror takes place.")
:format(webp)/99designs-contests-attachments/115/115343/attachment_115343815 "The front side structure is based on the logo; it divides the composition in thirds, while reinforcing the logo presence.
The back side maintains the same principles; black and white for a clear, sophisticated tone, and a single image, visually aligned with the text columns, so as to create two main focus points: the image, and the logo.")
:format(webp)/99designs-contests-attachments/81/81558/attachment_81558044 "I wanted to recreate the bond that is created between two interweaving paths. Separate stories, lives, paths, represented by each vine; similar in many ways (shape and form of the stem) yet different (flower color and shapes). These paths may start from different places, sometimes moving parallel to each other, sometimes crossing each other, but they’re always connected, going towards the same place, one holding the other, helping the other.
The title complements that idea, and the fact that we don’t see the beginning nor the end of either element, hints at that ever-present concept. The white space is used in order to draw focus where is intended: firstly, to the colored elements (the most important part of the story), then to the title, the tagline, and the author. The typography follows the same principle, being modern yet subtle enough not to compete with the aforementioned hierarchy.")
Acerca de
I worked for several years as a website designer, and ever since I’ve been working freelance in my spare time. Lately, I've been focusing on further developing my skill sets, so I can dedicate more time to projects that I enjoy, instead of doing so only when I can spare the time.
I like the creative process behind finding an appropriate composition to represent an idea, a story, and not simply a visual representation of a concept.
Currently pursuing a degree in visual communication design.
Miembro desde:
lunes, 28 de noviembre de 2016